IQOS – The Jungle

On a very special event in Sofia Event Centre, Philip Morris Bulgaria introduced their new game changing product – IQOS.

At the heart of IQOS are sophisticated electronics that heat specially designed heated tobacco units. IQOS heats the tobacco just enough to release a flavorful nicotine-containing vapor but without burning the tobacco.

For this special event we created 360 degree Projection Mapping, Micro Mapping on the small devices, small holographic animation and decorative loop animations.

Client: Philip Morris Bulgaria

Organizer: Archer Ideas

Technical Implementation: SEG and SEC

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Client:Philip Morris