At the beginning of every year Coca-Cola HBC Bulgaria gather the leaders in their organization to talk about strategy, culture, priorities, dreams and ambitions for the months ahead. In 2021, for the first time they had their annual meeting virtually, in an impressive digital Coke space, that made them feel together even from apart.
Digital is a key capability area that will help Coca-Cola HBC Bulgaria to drive innovations, so it was only fitting to use cutting edge, augmented reality technology to visualize their priorities going forward.

A stage located on the top of a bottle of a Coke